Justin Basch

The short
version.

I'm the CEO and founder of Basch Solutions, a full-service digital and web agency based in Sarasota, Florida. I also co-founded Graystorm — a development, consulting, and engineering firm built on decades of hands-on engineering, now amplified by AI.

On the side, I host BASCHAMANIA, a wrestling podcast where I sit down with the biggest names in the sport — Olympic champions, NCAA legends, and the next generation of competitors. I also provide weekly commentary and analysis alongside Willie Saylor of MatScouts. Wrestling shaped who I am, and the podcast lets me stay connected to the community that gave me so much.

What I'm
building.

Graystorm

Development, Consulting & Engineering

A new kind of engineering firm. Built on decades of hands-on development — now amplified by AI. Custom infrastructure, applications, platforms, and high-end digital experiences for organizations operating at scale. Purpose-built for industries where precision isn't optional.

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Basch Solutions

Digital & Web Agency

A full-service digital agency launched in Rochester, NY — now based out of Sarasota, FL. From custom web development to digital strategy, we help businesses establish and grow their online presence.

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EndLayer

Web Infrastructure & Hosting

The technology platform powering it all. Managed hosting, infrastructure, and the tooling that keeps sites fast, secure, and running smoothly behind the scenes.

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BASCHAMANIA

Wrestling Podcast

Long-form conversations with the biggest names in wrestling — Olympic gold medalists, NCAA champions, UFC fighters, and the legends who built the sport. Plus weekly commentary and analysis alongside Willie Saylor of MatScouts.

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Beauty from
ashes.

Everything I have and everything I am is because of Jesus Christ. That's not a tagline — it's the truth of my life. There was a time when none of this existed — no businesses, no podcast, no clarity about where I was headed. But God had a plan even when I couldn't see it, and He has been faithful every step of the way.

But for the grace of God, there go I. I don't say that lightly. I know what my life looks like without Him, and I know what He's made it into. He took the broken pieces and built something I never could have built on my own. Every opportunity, every relationship, every door that's opened — that's His hand at work. I'm just grateful to be along for the ride.

"He has made everything beautiful in its time." Ecclesiastes 3:11

Why I'm Not Scared of AI(And You Shouldn't Be Either)

The marketing landscape is shifting under our feet faster than anything I've seen in my career. A lot of people are scared. I'm not. Here's why.

Justin
Basch

The short
version.

What I'm
building.

Beauty from
ashes.

Thoughts &
observations.

Why I'm Not Scared of AI(And You Shouldn't Be Either)

Let's
connect.

The shortversion.

What I'mbuilding.

Beauty fromashes.

Thoughts &observations.

Why I'm Not Scared of AI(And You Shouldn't Be Either)

Let'sconnect.

Justin
Basch

The short
version.

What I'm
building.

Beauty from
ashes.

Thoughts &
observations.

Let's
connect.